Kaitoi launches Motion Studio to turn prompts into motion graphics

Kaitoi has released Motion Studio, a new tool inside its AI ad platform that lets users create animated logos, promos and social clips from text prompts or conversation. The launch highlights how creative teams can now build and edit motion graphics inside Kaitoi, and even through assistants like ChatGPT and Claude.

Why it matters: - Motion Studio could cut the time and handoffs involved in producing motion graphics for ads, social video and sponsor bumpers. - Kaitoi is also using the launch to show that its own platform can build the tools creative teams need, not just run them.

What happened: - Kaitoi released Motion Studio this week inside Kaitoi Studio. - The tool lets users describe a motion graphic they want, then refine it through conversation. - Users can create animated logos, product promos, social clips and data stories. - Motion Studio is available to anyone with a free Kaitoi account as a published Station.

The details: - Users can start from one of 22 templates or begin from scratch. - The studio accepts images, video, sound, text, SVGs, fonts and Lottie animations. - Users can ask for changes in plain language, such as making text larger, moving an image from the left or fading out with music. - The canvas and timeline remain available for manual editing. - Kaitoi’s built-in assistant, Penny, can create and edit animations. - Connected agents such as ChatGPT and Claude can also control Motion Studio through MCP, the open standard for AI assistants to work with outside tools. - Kaitoi says the experience lets a user start with an assistant they already use and finish the animation in Kaitoi. - New accounts get free credits and use pay-as-you-go pricing, with no subscription. - Kaitoi Studio costs 199 US dollars per seat per month.

Between the lines: - Kaitoi is positioning itself as a platform for building custom creative tools, not just as a single product. - The Station model suggests the company wants agencies, broadcasters and brands to create branded workflows on top of its core system. - The release also signals a broader push to make AI creative tools usable through chat-based interfaces rather than specialist software. - Jacobo Barreiro said Motion Studio shows that Kaitoi can make the tool it needs inside the same platform it works in. - Barreiro said agencies and broadcasters could build motion graphics studios tailored to their own brands.

What's next: - Creative teams can try Motion Studio now inside Kaitoi Studio. - Kaitoi is likely to use the tool as a reference point for what other custom Stations can do on the platform. - The company will also lean on Motion Studio to demonstrate its public API and tool-building workflow to developers.

The bottom line: - Kaitoi is turning its AI ad platform into a place where users can both run creative work and build the software behind it.