Veuno launches free SEO, AI search and paid media tool library

Veuno has launched a free online library of eight tools and nine calculators for marketers, covering AI search visibility, SEO, paid media planning and tracking. The company says the public toolkit is meant to mirror the checks it runs for clients and help teams spot problems before spending more on search or ads.

Why it matters: - Marketers are now dealing with search visibility inside ChatGPT, Gemini, Perplexity and Google AI Overviews, not just traditional Google results. - Veuno’s free library gives teams a way to check AI citation visibility, SEO setup, ad tracking and media planning before they commit budget. - The tools reflect the same checks Veuno uses in client work, which could lower the barrier to basic audit work for smaller teams.

What happened: - Veuno announced a free tools library at www.veuno.com/free-tools. - The library includes eight tools and nine calculators built from Veuno’s client work. - The launch covers AI search visibility, structured data, search snippet previews, paid media budgeting, negative keywords, conversion tracking, ad copy and ad creative placement. - The tools are available now at no charge.

The details: - Veuno is a London and New York-based visibility agency that runs SEO, answer engine optimization, generative engine optimization and PPC programs for B2B, B2C and DTC brands. - The library is organized around three jobs: checking where a site or account stands, planning budgets and campaigns before spend goes live, and fixing what an audit finds. - Each tool returns results on the page and shows the checks behind each score. - When a check fails, the tool shows what to change. - The SEO tools include the AI Visibility and SEO Health Check, which shows whether ChatGPT, Gemini, Perplexity and Google AI Overviews can cite a website and whether Google can rank it. - The Schema Markup Generator produces valid JSON-LD for Organization, FAQ, SoftwareApplication, Product and HowTo schema from a short form. - The generator validates input as the user types and lets users copy or download the output. - The SERP and AI Answer Preview shows a title tag and meta description as Google displays them on desktop and mobile. - The preview also marks cutoffs and shows how an AI answer would cite the page. - The PPC tools include the B2B Pipeline Budget Calculator, which works backward from a deal target using average contract value, funnel conversion rates and cost per click by channel. - The B2B calculator returns the paid media budget required, plus cost per lead and customer acquisition cost by channel. - The Negative Keyword List Generator builds a starter negative keyword list from a business model, industry and selected options. - The Tracking and Tag Checker scans a URL for GA4, Google Ads, LinkedIn, Meta pixel, Microsoft UET and Consent Mode tags. - The tracking checker returns a tracking health score and identifies what is missing or misfiring. - The Ad Copy Previewer shows pasted copy as Google and Microsoft responsive search ads and in LinkedIn, Meta and X ad formats and placements. - The previewer includes live character counts, cut points and a score. - The Ad Safe Zone Checker shows what TikTok, Instagram, Facebook, LinkedIn, X, YouTube, Snapchat and Pinterest cover in each placement. - The safe zone tool includes safe zone lines, an aspect ratio check and a downloadable template. - The library also includes nine calculators for ROAS, CPA, CPC, CPM, clickthrough rate, conversion rate, customer lifetime value, churn rate and Net Promoter Score. - The calculators each include a short guide. - The AI Visibility and SEO Health Check was previously released and is now part of the larger library.

Between the lines: - Veuno is betting that AI search is becoming a separate visibility problem from traditional SEO, not just a new feature inside Google. - The company is also turning internal audit workflows into public lead-generation tools, which can build trust while showcasing its process. - By making the checks free, Veuno is positioning the library as both a utility for marketers and a funnel into its paid services.

What's next: - Veuno said the tools will remain available online at no charge. - The company’s core value proposition appears to move from diagnostics to implementation, especially after teams identify what needs fixing. - Wragg said the real work comes after the check, when teams decide what to change and how to act on the findings.

The bottom line: - Veuno is packaging its client-side audit process into a public toolkit at a time when AI search and ad tracking are getting harder to manage across platforms.